Master the art of crafting effective prompts for Linkup. This comprehensive guide provides you with tools, templates, and best practices to get the most accurate and relevant results from your searches. Linkup is a precise engine designed to follow detailed instructions like a research assistant. The more guidance you give, the better the result.

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1. Prompt Optimizer

Get the most out of Linkup by optimizing your search prompts. Our prompt optimizer helps you craft better queries that yield more accurate and relevant results.

Launch Prompt Optimizer

Access our interactive prompt optimization tool to improve your search queries and get better results from Linkup.
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2. Prompt Templates

Access our curated library of proven prompt templates for common business intelligence and research scenarios.

Browse Prompt Templates

Explore our collection of ready-to-use prompt templates for various use cases including competitor analysis, market research, and business intelligence.

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Template Categories

  • Business Intelligence: Analyze companies, competitors, and market dynamics
  • Research: Conduct thorough investigations on specific topics
  • Competitive Analysis: Understand positioning and strategies
  • Market Research: Gather insights about industries and trends
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3. Prompting Guide

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Anatomy of a Good Prompt

A strong prompt usually includes:
ComponentDescriptionExample
GoalWhat do you want to find or understand?”You are an expert business analyst. Describe the company’s activities in detail”
ScopeWhere should the system look?”The company domain is linkup.so. Analyze the homepage, about us page, and blog section.”
Criteria / MethodWhat type of information and analytical depth should the system apply?”Include products, business model, target market, and value chain positioning”
FormatHow should the response be structured or returned?”Be sharp and business oriented in your answer.”
Tip: If you want us to look into specific sources, tell us!

Examples include: Company domains, Company fillings (10Ks), Linkedin URLs, etc…

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Anatomy of a bad prompt

Week prompts often:
  • Are vague: “Tell me about the company” → What exactly? Revenue? Product strategy?
  • Lack instructions: “Summarize this page” → How? As a bullet list? As a paragraph?
  • Ask too many things: “Give me pricing, hiring plans, GTM strategy, and roadmap” → Split into 3+ prompts.
Even when a prompt seems precise, there are probably ways to improve it. For instance: Bad prompt: Analyze the company website to determine its GTM motion. Good prompt: Analyze the company’s homepage, pricing page, and sign-up flow to determine if it follows Product-Led Growth (PLG) or Sales-Led Growth (SLG). Use criteria such as self-service signup, free trials, or demo CTAs. Return a 3-sentence conclusion with your reasoning.

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Sample Prompts for Business Intelligence

Below is a list of prompts you can leverage to extract intelligence from company websites. We have a full list here, or you can access our Prompting Templates library.

Map a competitor's value proposition from homepage and product pages

Your role is to map a company’s value proposition from the homepage and product pages of its website.Inputs:
  • {company_name}
  • {company_website}
Objective:Extract the core value proposition communicated on public-facing product pages.Instructions:
  • Visit the homepage and primary product pages.
  • Summarize the main customer benefits and positioning statements.
  • Identify keywords or repeated language emphasizing their differentiators.
  • Avoid internal taglines or vague marketing fluff. Focus on external value claims.

Identify a company's ICP from homepage, use cases, and blog posts

Your role is to determine a company’s Ideal Customer Profile (ICP) based on how it communicates across its homepage, use case pages, and blog.Inputs:
  • {company_name}
  • {company_website}
Objective:Infer the ICP based on target industries, company sizes, buyer personas, and key pain points addressed.Instructions:
  • Analyze use case pages and customer logos.
  • Review blog themes and tone.
  • Focus only on factual and clearly stated audience clues.

Determine if the company publishes a public roadmap

Your role is to check whether the company shares future product features publicly.Inputs:
  • {company_website}
Objective:Evaluate product transparency and customer feedback incorporation.Instructions:
  • Search for “roadmap”, “coming soon”, or “what’s next” pages.
  • Look for tools like Canny, Trello, or Notion used for roadmaps.
  • List any public roadmap items and statuses (planned, in progress, live).
  • Include link if available.

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To go further

There are many ways to optimize your prompts and results with Linkup. If you’d like to discuss your use case further, please feel free to reach out to our team at support@linkup.so or via our Discord. You can also book a quick 15-minute call here
Facing issues? Reach out to our engineering team at support@linkup.so or via our Discord or book a 15 minutes call with a member of our technical team.