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Overview

You can connect a Clay table to web search through Linkup, which can be used as an enrichment provider to get contextual information from the internet for your prospects and leads. Below is a short Youtube Tutorial:

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Installation

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1. Open Clay

Go to your Clay account and navigate to the table you would like to enrich. Clay

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2. Add HTTP API Enrichment

Click on “Add enrichment” and search for HTTP API. Clay Clay

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3. Configure the HTTP API to call the Linkup API

After clicking on HTTP API, you will see the configuration sidebar opening. Clay There are a few things we’ll need to configure:
  • Endpoint & Header (think of it as the address and name you would put on an envelope)
  • Body (the actual content of the letter)
Let’s first configure the HTTP API (Headers) account - this is how Linkup will authenticate you. In the Account section, select “Add account”. You will see a box popping up, where you need to add two key/value pairs:
  • Authorization / Bearer {your API key}
  • Content-Type / application/json

Get your API key

Create a Linkup account for free to get your API key.
 Clay Once this is done, we’ll configure the Method, Endpoint and Body. To find the endpoint, head over to the API Reference. You’ll see the endpoint url is https://api.linkup.so/v1/search, using a the POST Method. Then for the Body, you need to send the query parameters of the API (see the API Reference for more details on output type, filters, and depth). You can copy the configuration below, replacing “q” with your actual query: 
{
  "q": "your search query here",
  "outputType": "sourcedAnswer",
  "depth": "standard"
}
Clay

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4. Call the API and create a new column for the results

You can then save and run the column directly from the table. Important: This column will not get you the enriched data directly, but shows the API response. You need to open the API response and create a new column based on the field “answer”, which is included in the response. Clay You now have your enrichment working!

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5. Save the enrichment as a template and reuse it with different queries

If you open the configuration panel of the HTTP API call, you can save the parameters as a new template, and then re-use this template in new columns. All you will have to change is your query. Clay\ Clay

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Use Cases

Company Intelligence & Research
  • Research any company based on its website or public information
  • Find detailed information about customers, job positions, office locations
  • Discover funding stages, technology stacks, and SOC-II compliance status
  • Analyze competitive landscape and market positioning
Lead Qualification & Scoring
  • Automate the research process to identify highly-qualified leads
  • Gather contextual information that helps prioritize prospects
  • Filter leads based on your ideal customer profile (ICP) criteria
Sales Intelligence & Pre-call Research
  • Automatically gather facts about companies and contacts before sales calls
  • Replace manual Googling with automated research
  • Create more confident, relevant conversations with prospects
Account-Based Marketing (ABM) Research
  • Find companies of particular sizes that use specific technologies
  • Identify prospects that aren’t in your CRM yet
  • Expand your total addressable market (TAM) with targeted research
Contact & Email Discovery
  • Obtain valid email addresses and contact information
  • Research across various platforms and public sources
  • Automate contact discovery in one streamlined process
Competitor Analysis & Market Research
  • Analyze competitors and their market positioning
  • Research industry trends and market opportunities
  • Gather intelligence to inform your sales strategy
Signal & Trigger Detection
  • Track key customer events and buying signals
  • Monitor company changes like hiring sprees or funding announcements
  • Identify technology adoptions that indicate sales opportunities
Customer Success & Expansion Research
  • Research existing customers to identify expansion opportunities
  • Analyze renewal risks and success patterns
  • Monitor public activities and business changes for upsell signals
You are all set to use Linkup in your Clay workflows! Visit the Concepts page to learn more about the different Linkup parameters.
Facing issues? Reach out to our engineering team at [email protected] or via our Discord or book a 15 minutes call with a member of our technical team.